WE ARE NOVA

Steve is the President and CEO of Nova Products Inc. and is the managing partner for Nova USA Wood Products. Steve has a B.A. from Dartmouth College in Engineering and Computer Science (1987), earned his MBA with honors from Portland State University (1997), and attended the Executive Program for Growing Companies at Stanford University (2011).

After college, Steve joined Pacific Laminating & Manufacturing, a finger joint and edge glue plant started by his father Ted Getsiv in 1961. Steve quickly learned the truck flooring and lumber remanufacturing business as well as some financial accounting, cost accounting and manufacturing management. In 1991, he joined Oregon-Canadian Forest Products in North Plains, Oregon. While there, he was responsible for special projects, information technology and eventually managed the tropical hardwood import program, which grew into a $25 million annual program.

While working on his MBA from Portland State University, he was able to apply his business school studies directly into practice at the company. His projects included implementation of accounting software, designing cost accounting software and employee incentive programs, as well as managing and creating most of the company’s marketing collateral.

Steve used his skills, vast knowledge, and experience in the lumber industry to help found Nova USA Wood, which specializes in importing and wholesaling the finest exotic hardwoods from around the world.

Bill Christou (pictured above with one of our valuable suppliers) joined Nova in 2009 as a partner. Bill is a specialist in both residential decking products and truck trailer flooring products. Bill is fluent in Bahasa Indonesia, Greek and English; he also speaks French as well as some basic Spanish and Portuguese. Bill grew up in Toronto, ON and earned a B.A. with Honors from the University of Toronto in Political Science and Philosophy, Christou briefly worked with Merrill Lynch in Money Market Banking and then travelled extensively throughout the world.

In 1991 Christou earned his Graduate Diploma in Asian Business and Management from Capilano College's APMCP Program. Shortly thereafter, Bill joined Nelson International Inc. of Vancouver, BC, Canada. For the next decade, Christou lived in Indonesia and managed the Asian based purchasing for Nelson's tropical hardwood program which he directed into a $30 million annual program.

Matt Kenton joined Nova in December 2022 as our Chief Operating Officer, COO.

Matt brings over 15 years of experience as collaborative business leader. He will be responsible for driving culture, business development, and strategy execution for Nova. Prior to joining our team, he served as the CFO and Vice President of Strategy Development for Columbia Grain International (a wholesaler of agricultural & food ingredients to domestic and international markets).

Matt is passionate about employee talent development and building high functioning teams. He is a native Oregonian, with degrees from Montana State University and Portland State University. While away from the office, Matt enjoys coaching his children’s youth sports, fishing, hiking, and home improvement projects.

Jeff Neal joined Nova in December 2022 as our Chief Financial Officer, CFO.

Jeff brings over 30 years of experience as a financial professional. Prior to joining our team at Nova he served as CFO for several northwest home-grown businesses, including Teufel Landscape (the largest commercial landscape construction company in Oregon and Washington), Stone Bridge Homes/ Venture Properties (a top 10 Oregon home builder and land development company), TCM (now Southland…one of the largest commercial HVAC and Plumbing Contractors in Oregon and Washington) and Rodda Paint (a leading manufacturer and distributor of paint and supplies throughout the northwest).

Beyond his deep finance experience, Jeff’s background also includes serving as Teufel’s VP of Operations, ushering in a period of tremendous growth and operational success; as well as experience selling financial securities and providing both personal and business financial planning. Jeff graduated from Brigham Young University and in 2018 Jeff was recognized by the Portland Business Journal as CFO of the year.

After completing his bachelor's degree in business administration from the University of Oregon in 2010, Stephen started with Nova USA Wood Products in June of that same year. By November, Stephen was the lead sales associate for the TrailerDecking.com web program. Since that time, Stephen has helped grow the TrailerDecking.com brand to become the leading online retailer of Apitong, Laminated Truck Flooring, and truck flooring essentials.

In 2022, due to growing demand in the marketplace, TrailerDecking.com expanded its sales team and Stephen was promoted to Sales Manager. He currently leads the TrailerDecking.com team while also continuing to support the company in an outside sales role.

Drew has been calling on the Truck Trailer and Truck Body OEM's and aftermarket distributors for the past forty years selling them wood products, aluminum extrusions, roll formed steel, plastic mud flaps and rubber products. He has sold imported floors and Apitong for Nelson International for 7 years and then Rockland Wood Products for 3 years.

He's a graduate of Florida State University with a degree in marketing. Drew has been based in the Atlanta area for over thirty years and handles most of our business in the Southeast U.S.

Lauren is a graduate of Kennesaw State University and has worked for several years in sales, marketing, and the legal industry. She finally decided to follow in her father’s (Drew Blake) footsteps in 2018 and joined him in selling to manufacturers and distributors. She thrives on building and maintaining relationships with her customers and enjoys seeing her customers succeed both professionally and personally. Outside of work, you can find her hiking, playing tennis, traveling, volunteering, and sometimes appearing in tv series and movies.

Dan has over twenty years of experience in increasingly responsible roles within purchasing, marketing and sales at several companies involved in both the truck-body and trailer industry including Trailmobile Parts & Service Corp, Great Dane Trailers and Whiting Door Manufacturing. In his most recent position, Dan served as National Sales Manager for Earthwise Plastics. His experience is enhanced by his BBA in Management from the University of Cincinnati.

We know that Dan's extensive knowledge and contacts within the transportation industry will prove to be valuable in helping you with your flooring needs. We consider ourselves fortunate to have Dan with us as we continue to deliver our quality wood flooring products to you.

Laurens became the timbers & marine lumber program manager at Nova in 2022. He is responsible for the development of new products in the Eastern United States as well as supporting the company’s sales activities within the hardwood, softwood, reclaimed and marine timbers industries. Van Kleef has over 20 years of experience in the tropical hardwoods industry and established van Kleef International in the US 8 years ago to import timbers from various regions and sell domestic hardwoods. Prior to this, he worked in sales and import/export roles in the Netherlands and served as the export manager for PNG Tropical Wood Products in Papua New Guinea.

Van Kleef holds a degree from ROC Aventus in Deventer, the Netherlands, and completed a timber industry specialization program at Centrum Hout in the Netherlands, which emphasized sales, customer service, forestry management, and timber processing.

After retiring in October 2021 from the Building Materials Industry, CEO Steve Getsiv pulled Steve out of retirement and had him start NOVA in April 2022 as a part time sales consultant. In December 2023 Steve was asked to become instrumental in Western US Sales & Distribution. Steve has also been giving the title of Social Director for NOVA and has even been known to be called Mr. Osterman.

Steve comes with over 35 years of sales management and marketing experience with a record of success within the manufacturing and building products industry, specializing in exterior products. Accomplished in relationship management, new business development, territory startup & growth plus business-to-business sales. He’s adept in building a strong bond with each prospect and customer from generation to close and beyond through a consultive solution-based approach.

Steve serves on the Regional NAWLA committee, PWLA committee, represents NOVA at the HBA events and served a one-year term on the Elks Lodge executive board. Outside of his career Steve was a high school basketball coach, plays golf, rides Harley’s, and spends time with family and his five grandchildren

Jason Benford is living in the Bay Area, Ca and has been working in the lumber industry for 18+ years. He has an undergrad degree in Agro Ecology and graduate degree in International Environmental Policy. His focus over the years has always been working with forest communities and NGOs in Central America to develop and market lesser known species in their forests and also musical grade lumber into the us manufactures. On his free time he can be found coaching sports with his son and community.

Scott is an accomplished sales executive with over 38 years of experience in sales and marketing within the manufacturing, OEM, and transportation industries. He joined Nova USA Wood in October 2024 for OEM Sales, where he will focus on customer retention, business growth, and OEM partnerships. Additionally, Scott has served on the Board of Directors for the Jasper County Airport (since January 2023), contributing to local aviation development.

Previously, Scott was Vice President of Sales at Maximus Group (March 2023 - August 2024) in Lafayette, Indiana, where he led sales initiatives and optimized customer service management. His decade-long role as Director of Sales at Haldex Brake Systems (April 2013 - March 2023) helped him hone skills in team building, CRM, and sales strategy. Earlier positions included leadership roles at Motor Wheel CVS and Talbert Manufacturing Inc., where he handled business development, pricing systems, and major accounts.

In his spare time, Scott likes scuba diving, golfing, and cycling. He graduated from Southern New Hampshire University.

After years working as a commercial fisherman off the rugged coastline of the Pacific Northwest, Kevin Walsh eventually landed at the Forest Grove Oregon headquarters of Nova USA Wood Products, working in the shipping and receiving department. It soon became apparent to everyone that his personable style and ability to create long-term relationships with clients would translate well to business development, and he was quickly promoted to Sales Representative.

Today Kevin is an invaluable part of the TrailerDecking.com sales team and has directly contributed to Nova’s expansion in the national trailer decking market. Recently Kevin has also taken over Nova’s newly revamped kiln stick program and has plans to broaden its scope exponentially. Kevin truly enjoys getting to know his customers and understanding the details of their business requirements to ensure that the job gets done right. If you have any doubts about how to complete your trailer decking project, Kevin is the one to call.

Marco Manchego has been a Sales Representative with TrailerDecking.com since January of 2022. He was born in Peru but raised in California and has a bachelor’s degree from UC Berkeley in business administration. Marco lived overseas in Southeast Asia and Latin America for over 25 years, and while he was in Brazil, he worked in sourcing tropical hardwoods from all over South America.

Now that he’s back, he’s excited to use his experience to grow the trailer decking market in North America and Mexico! Marco loves to travel and speaks Spanish, Portuguese and French, so please feel free to reach out to him if you have any questions about how he can help you complete your trailer decking projects!

Teddy has been an Inside Sales Representative with Nova since April 2024, specializing in our ExoShield wood stain. He was born in Australia, but was raised in Toronto, Canada where he still lives today. He has a bachelor's degree from Wilfrid Laurier University in Economics and Business Management.

After graduating University in 2020, Teddy joined the golf industry where he gained valuable sales experience working for golf’s top brand. He is excited to use his experience to help take ExoShield to the next level! In his personal life, Teddy loves to travel and play golf and hockey. He speaks French and English, so please feel free to reach out to him if you have any questions about ExoShield!

Conrado Treviño is a Product Specialist at TrailerDecking.com with a focus on creating business opportunities in Mexico. Conrado was born and raised in Monterrey, Mexico, and has an MBA from TecMilenio University. His mother tongue is Español but, he is fluent in English and he is studying Mandarin Chinese. He enjoys traveling to new and exciting places and loves cheering for his hometown baseball club, the Monterrey Sultanes.

Prior to joining our team, Conrado was on the other side of the table as Purchasing Manager at trailer manufacturer “Talleres Lozano” for over three years, achieving wins like spearheading a new purchasing initiative which created a company record $6 million savings in a single year! Our customers appreciate the extensive knowledge and contacts which Conrado has within the Mexican transportation industry and are always excited to work with him.

Give Conrado a call and let him show you how TrailerDecking.com can help you save money while more effectively satisfying your flooring needs. If you struggle with English, Conrado is your guy, don't hesitate to call or get in touch over WhatsApp.

Chris Elias joined Trailer Decking.com October 1, 2023, as a sales representative. Chris grew up in Toronto, ON and earned a Business Diploma at Seneca College and then went on to get his Business degree at Toronto School of Business. After 25 years working for Royal Bank of Canada as a Relationship Manager in the Mutual / Pooled fund industry, he decided it was a good time to make a change.

He became a licensed Private Investigator for a few years then went on to work in the Film/TV industry in the transport division and then took on a variety of other customer focused position to fill his time. He has a few passions, and one would be cooking since his background is Greek and the family was in the restaurant business for over 50 years.

When not cooking up a storm he’s hopefully riding his Harley in favorable weather with a bunch of buds or just enjoying family time with his wife and adult children. This new chapter brings his client skills up front to build long lasting relationships with his Trailer Decking.com clients. Don’t hesitate to call and let’s build something together.

Robert has been the OEM Sales expert at Nova since October 2023. With over 25 years of progressive leadership in Supply Chain, Robert brings a wealth of experience to our team. His journey includes a notable stint as VP of Supply Chain and Strategic Sourcing for Kentucky Trailer, where he spent 17 successful years. Born and raised in Southern Indiana, Robert obtained his degree in Business Management from Indiana University SE. What he loves most about his career in Supply Chain is building relationships, which he continues in his new role.

Outside of work, Robert enjoys traveling and cherishing moments with his family and friends.

Micah joined Nova in December of 2023 as our Wood Technology Expert. He is responsible for technical support to our sales team and customers, product documentation including technical drawings and designs, product testing and development.

Prior to Nova, Micah served 8 years in the U.S. Air Force. After his service he joined the wood products industry as a fine woodworker specializing in reproduction of architectural moulding and millwork. After three years in industry, he attended Oregon State University earning a B.S. in Renewable Materials and an M.S. in Wood Science from the department of Wood Science and Engineering.

Following graduate school Micah worked as an applications engineer for Arclin (a chemical company specializing in adhesive applications for wooden substrates) where he was responsible for experimental design, product development, and standard compliance. In his free time Micah enjoys woodworking, backpacking, and spending time with his bonsais.

Diane has a BA in Business Administration with a concentration in Accounting from the University of Washington. Diane worked for a short time in public accounting and then continued her career as a financial and reimbursement analyst for a major hospital system in Portland, Oregon.

In 2005, when Steve and his partners started Nova, Diane began working for the company. She began doing all the accounting work from her basement, while at the same time taking care of two small boys. Currently, Diane works as the assistant to the CFO and is responsible for all of the accounts payable and payroll for Nova.

In her spare time, Diane enjoys reading, traveling and spending time with her family and friends.

Lex Cuevas was a recent addition to the team at the Forest Grove location as our Accounting Specialist. She does all things invoicing, collections and Sales Tax Reporting. She brings prior experience of both accounts receivable and accounts payable. She comes with a strong internal motivation and desire to be the best at the position she’s in. 

When she’s not at the office she is chasing after a fully mobile, walking 11-month-old. When she’s not running after her baby, she has taken up a new hobby running around her neighborhood training for a 5K.  When she has a moment to catch her breath she also enjoys decorating and making her home her cozy oasis a calm space to enjoy her evenings with her family and 2 cats.

Brianna’s varied work background includes working at a law firm, a church, an auto body shop, and a manufacturer of musical organs. Despite a degree in English, she discovered along the way that she loves accounting and is happy to join the Nova team in 2025 to manage Accounts Payable.

A native Oregonian, Brianna and her family are on a quest to hike to all of the waterfalls in the state. To date, they’ve seen just over 400 waterfalls! Brianna blogs about their adventures at oregonwaterfalls.wordpress.com.

In her additional spare time, Brianna enjoys playing board games with family and friends, volunteering at church, reading, and cooking.

"I've spent over 30 years in the wood products industry, building a career in operations management, sales support, logistics, and process optimization. Over the years, I've worked across wholesale distribution, remanufacturing, sales, and compliance.

Beyond the day-to-day work, I’ve always been deeply involved in the industry. I serve on the board of the Portland Wholesale Lumber Association (PWLA) and as President of Oregon Women in Lumber (OWL). I also teach a Transportation and Logistics module for NAWLA’s Wood Basics course and have guest-lectured at Oregon State University’s College of Forestry—where I also sit on the Wood Innovation for Sustainability program’s advisory board.

Outside of work, my family and I are big on giving back. We volunteer with Royal Family Kids, an organization that runs traditional summer camps for kids in the foster system, giving them a chance to experience the outdoors and a sense of community.

I love collaborating with others in the industry and am always up for a conversation about operations, logistics, or the future of wood products. At the end of the day, I’m all about keeping things running smoothly, solving problems, and helping the industry grow in smart, sustainable ways."

Angie Watson started with the Nova USA Wood Products headquarters in Forest Grove on the Trailer Decking side, as a Sales Support Representative in March of 2023.

She has over 25 years of customer service as an Executive Assistant in the areas of health care, insurance, mortgage, and commercial printing industries. With her experience at previous companies, she has helped increase sales and customer satisfaction by always going above and beyond, to ensure customer transactions are as smooth as possible from start to finish.

She is a native Oregonian and lives in the small town of Gaston where she runs a small 10 acre hobby farm with her husband and son. Angie and her family have been growing their farm for the last 6 years adding cows, alpacas, goats, chickens, cats and a giant livestock guardian dog! She participates in the community farmer’s market and is very involved with the K-12 school with other families, supporting their football, basketball and baseball athletic teams. It’s a close-nit community and she loves her little town of just 800 people.

Kim joined the Nova team in July 2023 as a sales support person. She has more than25 years of customer service experience which started with her first job at age 14. She graduated from Oregon State University with a degree in Housing Studies with a Design option. With this degree in hand, she has been a construction project manager, plumbing wholesale showroom manager, cabinet designer, and operations manager.

Kim has enjoyed her time volunteering for Habitat for Humanity on and off through the years. These different positions have given me a base to continually shape my knowledge of the building industry.

"During my time off work, I enjoy hiking with my family. Though, our young adult children don’t enjoy the moments of togetherness quite as much as I do."

Meagan McGonigal has always been highly motivated. From early on in her career she worked with special needs children and volunteered with assisted living for seniors, before moving on to manage at NW Self Storage for over 5 years.

By the time she joined the Nova team in 2019 she was already attending Business Management classes at Portland Community College and continued her studies while working full-time. Meagan started at Nova as an Office Support Specialist, assisting with samples and small packages, but it didn’t take long for her to grab the reins and start working with Sales and warehouse management. And now Meagan is the Operations Manager for both of Nova’s locations in Forest Grove and Memphis Tennessee, travelling frequently between the two warehouses.

Meagan’s drive and organization skills are key to Nova’s continued operational effectiveness. When not working or studying she enjoys remodeling her home, travelling for fun, and supporting the community by attending and working at local events

Christine "Chrissy" Morrissett is the Warehouse Manager for Trailerdecking Novawood in Memphis, TN

I am a mom of 3 kids Lindsey, Katelyn, Cameron, have been married to my Husband Mike for 25 years I love to hang out in my backyard entertaining Family & Friends, bon fires, grilling, swimming, playing corn hole or just sit and relax and watch the birds. I do love the outdoors and maintaining my many flower beds in my yard throughout my property. Love to cook and bake.... loves to laugh and to make others smile.

Huge TN VOLS FAN!!

Alex has been working with Nova on and off in various roles since August 2014. After graduating Oregon State University with a degree in Business Information Systems, Alex joined Nova full time as an IT Assistant in May of 2022.

Alex is responsible for Nova's Power BI reporting system, our PowerBuilder LumberIQ Inventory Management and ERP system, and our SQL Server databases. His skillset includes Visual Studio, SQL, C#, HTML, CSS, and PowerScript.

He is a passionate sports fan whose allegiances lie with the Oregon State Beavers and the Portland Trail Blazers. He enjoys snowboarding in the winter and golfing in the Spring and Summer.

Madi is a talented Visual Designer pulling from her background as a freelance designer & personal trainer. With a keen eye for aesthetics and a passion for creativity, Madi has been instrumental in elevating the brands of both Nova USA Wood and TrailerDecking.com. Madi's journey began at the University of Oregon, where she studied Digital Arts and honed her craft as a designer. She has since expanded her skill set by earning a certificate in UX/UI design, allowing her to bring a user-centric approach to her work.

When Madi is AFK she is always exploring new avenues of creativity and self-expression. Whether drawing, hitting the gym, attending concerts, playing video games, or spending quality time with friends, With her boundless energy, dedication, and passion for design, Madi is a force to be reckoned with in the world of visual artistry.